10 billion small pitch LED market leads the wave of display industry

　　According to relevant data, the domestic small pitch LED large screen market will reach 9.8 billion yuan in 2020, becoming an independent market of 10 billion level in the LED display industry segment. This achievement will mean that the industry will grow by 19.5% in 2020. It is far higher than 10.8% in 2019. Under the background of the epidemic, the first quarter was almost "white", and the annual growth rate of 19.5% was definitely "high". As a relatively new large screen display technology, the application history of LED small spacing screen is not long. After breaking away from the bottleneck of the traditional growth model in 2019, the small spacing LED screen industry continued to develop new incremental points to maintain the industry's sustained growth momentum, almost shouldering half of the screen industry.

　　01. Rapid penetration of market segments

　　Previously, an industry analyst pointed out that "a high degree of market expertise will limit the scale". This is the industry's logical consensus to explain that the growth of small pitch LEDs has slowed down from a surge in 2015 to 2019. In order to break through the bottleneck of this industry, small pitch LED needs to "broaden the track horizontally". In 2019 and before, the growth of small pitch LED market is dominated by products above P1.0, and the market application goal is to replace large engineering screens above 200 inches indoors. The market scope overlaps with the application of DLP splicing large screen, radio and television and stage large screen, and the separate plane projection application of engineering projectors. In essence, these markets are specialized engineering fields of "relatively small number". However, after 2019, we can clearly perceive that small pitch LED displays are also gradually penetrating into more market segments.

　　We can see that in some market segments, the transition from display devices to small pitch LED is accelerating. In the broadcast studio, the background wall is used as the visual effect. The installation speed of the small pitch LED display screen is faster, and it provides more creative choices, with better visual effects and more competitive costs. Other market segments are still catching up. For example, in the enterprise environment, LCD has been the preferred technology for conference rooms for many years. Now, LCD and LED technologies are widely used in the front desk or conference room of enterprises, while more and more companies are now more inclined to use small pitch LED display screens, which has become a trend. In the commercial market, the seamless splicing feature of small pitch LED has brought huge advantages. Unlike LCD and DLP, small pitch LED can achieve the effect of no seam on the whole screen that is almost imperceptible to the naked eye due to the tight splicing between modules. In addition, since the outbreak of the epidemic, the demand for the domestic command and dispatching center system has ushered in a new round of climax. The large screen system of the dispatching command center has finally ushered in a new leader in the market increment, and the small pitch LED display screen can be said to be a big winner in this market segment.

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