source:Industry Trends release time:2023-03-28 Hits: Popular:led screen wholesaler
Digital advertising is the norm in the future. Traditional ladder media is just a brand exposure entrance, while ensuring the total number of people.
To CPR (exposed by thousands of people), it is difficult for advertisers to significantly enhance the marketing budget today, and elevator advertising belongs to an type of outdoor advertising. Advertising is a sales model from CPD (sold by day by day) and CPW (sold by weekly). With the help of technology companies' big data and artificial intelligence technology, intelligent ladder media (CPR model) will become the real "traffic entrance ", Make the customer's investment cost can be measured and effective. This model is more common in the media. 000 people calculate the advertising cost for the calculating unit.
The latest advertising is "passed by person, community, and effect". The dream of combining product effects is a key step, upgraded into a more intelligent CPD-PLUS product (optional point purchase), and the accounting model accounting amount = CPR unit price*CPR number (it is touched per 10,000).
So what they began to value was the return on investment (ROI), which was what advertisers needed to be considered.
Depending on the advertisement, the traffic entrance to the same programmatic service as online traffic is provided.
It will be able to achieve "effect" (effect) on the basis of "product" (brand).
CPR (thousands of people exposed 丨 light meals), make the elevator screen a "smart terminal", CPD/CPW-Plus (traditional day or weekly fee). DMP (accurate touch), on the basis of ensuring the frequency of broadcasting, the timing of small and medium -sized enterprises can be invested by 1,000 meters.
Technology brings changes, combining the point traffic and community traffic in the elevator scenario in the original CPD mode.
However, the trend of trend has gradually changed to this way. The realization of traffic can be used to take into account product conversion. During the advertising process, the DMP product is accurate for the "thousands of people and thousands of people" of the ladder "thousands of people" according to the online user portrait database.
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