With the development of new technology, the application boundary of LED display is also expanding

　　With the development of technology, the application boundary of LED display is also constantly expanding, not only the innovation of product technology, but also the business model of the entire industry from a single product sale to the construction of a scene based application platform based on LED display. The LED large screen has also changed from a simple display product to an intelligent interactive node.

　　In recent years, they have been adjusted and positioned as "display application solution providers and service providers with LED display as the core". LED display industry is no longer a closed loop market. More and more ecological applications have begun to appear in the scene based on LED display, and "openness and integration" has become a new industry ecology.

　　Especially in the big background of 5G, Internet of Things, experience economy, brand marketing, etc., from single products to ecological scenes, we can easily find that compared with the traditional four elements of "products, prices, channels, services", the integration of scenes, the experience of product services, and the layering of brands are now bringing more new tracks, new business opportunities and development momentum for LED screen enterprises.

　　Scenarios have become the future and direction of more and more LED screen enterprises. It can be seen from the scene of this year's leading screen enterprises' meetings that the overall plan has been displayed. By now, the scene has become an important breakthrough for many mainstream LED screen enterprises to compete in the market, and has explored the integrated implementation measures of product plans based on different segmentation scenarios.

　　At present, from the integration of different categories based on a single LED display brand dimension to the implementation of multi-dimensional scenarios and integration based on different brands and categories, a very clear market operation signal is released: in the face of changing users, changing needs, and changing industrial environment, enterprises must break through multiple categories horizontally and build a new matrix of multiple brands vertically to better break the situation.

　　In recent years, more and more LED screen enterprises are trying to promote the experience of various innovative technologies, intending to build a new bridge between users and technological innovation. Compared with the past, many LED screen enterprises are still carrying out a round of technology experience and visual innovation for many users in the market. For example, through product launches, exhibition experience halls, experience stores and other forms, supplemented by VR, 3D and other new technologies, we try to make the achievements of scientific and technological innovation more intuitive and understandable, and bring users more and better experiences.

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