Market application potential of transparent LED display

　　The new transparent LED display opens up a new application field with broad market prospects, especially in the field of "building media", caters to the needs of an emerging market, and successfully creates a high-quality outdoor media resource. According to statistics, the total area of China's modern glass curtain walls has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge amount of glass curtain walls is a huge potential market for outdoor media advertising. The advertising value of this market has not been fully developed. In the case of the growing depletion of urban outdoor advertising resources, glass curtain walls are a new blue ocean field. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automobile 4S stores, hotels, banks, chain stores and other glass curtain wall buildings with advertising commercial value.

　　With the development of led advertising display market in first tier cities becoming saturated, how to develop the video advertising media market will become the focus of many transparent led display manufacturers. Viewers stand at an ideal distance, and the picture seems to be suspended on the glass curtain wall. The emergence of transparent led displays has expanded the application of led displays to the two major markets of building glass curtain walls and commercial retail windows, which has become a new trend of new media development.

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