From the perspective of technology, the development trend of LED display in turbulent industries

　　At present, for many LED display screen enterprises, in the face of continuously upgraded consumer demand, changing economic and business environment, and unpredictable future trends, the importance of new business opportunities and new outlets is self-evident, especially with the opening of 2020, when the competitive situation is more intense, it is particularly important to seize the opportunities that pass by and seize the opportunity to move forward. What are the development trends of LED display industry in 2020?

　　Large screen splicing field: two different market melodies, accelerating LED to replace LCD

　　With regard to the substitution relationship between LED small spacing and LCD splicing, DISCIEN has conducted comprehensive research in the past with multiple dimensions (application area, optimal viewing distance, price multiples, project budget). However, with the fluctuation of the panel industry (SDC will close the LCD production line, LGD will close the Korean production line, and switch to Guangzhou), the overall production capacity of the 8.5/8.6 generation line will decrease by 25% at the end of the year compared to the beginning of the year, the supply capacity at one end is decreasing, and the demand at the other end is gradually warming, Resulting in tight supply and demand of the overall panel; The same is true of the relationship between supply and demand of business display. LCD's current supply and demand are tight, and the price continues to rise, while LED's supply is sufficient, and the export is turned to domestic sales. The competition is fierce, and the price continues to fall; The opposite price trend accelerated the reduction of the price multiples of the two, and added a factor that affected LED small spacing to replace LCD;

　　From the price comparison of LED and LCD0.88 butt joint, the price multiple of P1.8/1.9 and LCD0.88 has dropped to 1.6 times. The continuous price increase under the insufficient upstream capacity of LCD butt joint will directly face the competition of LED small spacing advantages. For example, P1.5 will accelerate the replacement of 0.88 products;

　　LED small spacing will accelerate the development towards MiniLED

　　LED made in China accounts for 80%, which has a very obvious advantage in LED industry R&D and manufacturing. In 2019, manufacturers launched products below P1.0, mostly products of P0.9. At present, it is the initial stage of application. In the second half of 2019, the price decline has increased, and the number of application cases has increased. However, the impact of the sudden epidemic in 2020, the user budget has been reduced, and the penetration of MINI LED has slowed down. It is estimated that the annual sales of MINI LED will account for 6.3%, The project application of 0.9 will still prevail; Although the epidemic has an impact on the penetration speed of MINI, it does not affect the R&D and investment of enterprises. The competition in various industrial chains is more intense. Whether from chip technology, packaging technology or substrate technology, there is a variety of technical routes of competition at different distances. For example, in the micro spacing MINILED (P0.4-P0.9mm), chip technologies include formal, semi flip, flip, and packaging trends include forward flip COB, SMD, IMD, etc, In addition to traditional PCB, TFT (only COB application) is added to the application of substrate; The intensification of competition in various industrial links can more effectively promote the development of the market.

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