Second and third tier cities welcome opportunities for the development of outdoor LED large screens

　　According to a report released by CTR, the increase in outdoor advertising expenses in Beijing and Shanghai is not significant, while Guangzhou and Shenzhen are showing a downward trend. On the contrary, outdoor advertising expenses in second tier cities such as Nanjing, Shenyang, Chengdu, and Xi'an have significantly increased, with Xi'an's outdoor advertising expenses increasing by over 100%, and Kunming and Nanjing's resource volume increasing by about 10%.

　　In addition to rectifying the city's appearance and affecting outdoor advertising placement, another reason is that the purchasing power of third and fourth tier cities is gradually catching up with those of second and second tier cities. This is also why the outdoor LED screens that can be seen everywhere have become a beautiful scenery in the city, while also causing people to experience aesthetic fatigue. Therefore, when advertisers play advertisements on these screens, they naturally cannot attract the attention of consumers, and advertising placement naturally decreases relatively.

　　Emerging cities, on the other hand, can attract numerous tourists by relying on tourist attractions, sports events, concerts, and night markets. Generally, tourists will purchase local specialty products every time they go to a place, thereby driving local economic development. Meanwhile, the local government also utilizes outdoor LED screens to promote local culture and promote tourists to purchase local specialty products, leading advertisers to continuously increase their advertising investment.

　　For example, Zhangjiakou, Hebei Province is a joint host city for the 2022 Winter Olympics. In order to create a harmonious and civilized urban landscape, Hebei Province has also issued the "Urban Appearance Management Standard", which puts forward new requirements for outdoor advertising, thereby standardizing the installation of outdoor LED screens locally and avoiding forced demolition due to the impact on the city's appearance in the future.

　　The installation of LED large screens on the banks of the Ten Mile River in Zhangjiakou Lower Garden was completed last month. The design of the LED screens this time consists of three giant cooling towers, which not only have a sense of local history and beauty, but also have a sense of fashion and technology. They present a unique local culture and become a new landmark for the local people and many tourists.

　　The annual sales of the "Four King Kong" in Xinjiekou, Nanjing, are nearly 22 billion yuan, and Deji Plaza is second only to Beijing's SKP. With the continuous growth of purchasing power in Nanjing, the outdoor advertising industry is also thriving. The use of outdoor LED large screens in commercial areas, landmarks, subways, stations, squares, and schools is also increasing, which will greatly promote the sales of LED display screen manufacturers.

　　On this Teachers' Day, Drum Tower of Nanjing Telecom Building, Hexi International Youth culture Center and Xinjiekou International Financial Center are all celebrating Teachers' Day. On the day of Qixi Festival, the second and third tier cities all over the country even light up free greetings at places where traffic is concentrated, such as business circles, squares and stations. At the same time, many couples rent large outdoor LED electronic screens to express their wishes to each other, thus promoting the growth of advertising expenses.

　　As LED display screen manufacturers continue to add new technologies on top of conventional LED large screens, such as 3D technology, touch technology, interactive technology, facial recognition technology, and AR/VR technology, making LED large screens more visually stunning. In addition, internet giants, e-commerce, and various brands are constantly infiltrating from first and second tier cities to third and fourth tier cities, which will greatly increase the purchasing power of these cities, thereby promoting the demand for outdoor advertising in third and fourth tier cities, and the demand for outdoor LED display screens from LED display screen manufacturers will also increase.

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