source:other news release time:2023-07-04 Hits: Popular:led screen wholesaler
The main advantages of indoor media:
Large area, bright colors, distinct subject, novel design, vivid image, simple and lively characteristics. The advertising image is prominent, easy to attract the attention of pedestrians, and easy to remember. In addition, outdoor advertising often inadvertently provides visual stimulation to the audience; It is not compulsive, information is easily recognized and accepted, and outdoor advertising is generally published for a long period of time, which has a cumulative effect on regional performance.
The limitations of indoor media:
One is limited by the venue and the number of audiences;
Secondly, the content of indoor advertising is relatively simple, with limited information conveyed. It is mostly the image advertising of enterprises or products, and the promotional effect is poor.
Returning to the characteristics of indoor media at the top
Firstly, high arrival rate
Through strategic media arrangement and distribution, indoor advertising can create ideal arrival rates. According to a survey by Strength Communication, the arrival rate of outdoor media is currently second only to television media, ranking second.
Due to the increasing attention of the audience to outdoor media, many customers are increasingly preferring to use outdoor media, and the attention and usage habits of outdoor media are increasing year by year. Especially in the real estate, postal and telecommunications, finance, services, and home appliance industries, the proportion of investment has increased significantly year by year.
Secondly, strong visual impact
The ancient method of setting up giant billboards in public places has been practiced for thousands of years, demonstrating its effectiveness in conveying information and expanding influence. A giant billboard set up in a prime location is a must-have for any company that wants to establish a lasting brand image. Its directness and simplicity are enough to captivate major advertisers around the world. Many well-known indoor billboards, perhaps due to their durability and prominence, have become well-known landmarks in this region. People may turn a blind eye to street buildings, but these towering giant billboards are unforgettable for a long time.
Being able to comprehensively utilize various elements such as size, shape, vehicle form, color, and three-dimensional aspects of advertising, providing creative flexibility and strong expressive power for advertising creation; Excellent advertisers can skillfully apply these elements, while leveraging the comprehensive effects of high-tech materials and technology to vividly portray the advertising theme and demonstrate a strong visual impact to attract audiences.
Based on the characteristics of design flexibility, advertising designers often customize personalized advertisements based on the advertiser's own image, release area, time, and other factors. By utilizing the unique features of outdoor media vehicles, new technologies, and materials, personalized advertisements designed and published in various forms can effectively break through the limitations of outdoor advertising, showcasing a sense of sportiness and spatiotemporal appeal. On the walls of subway tunnels in some cities, a series of different advertising images can often be found cleverly using subway sports to portray a dynamic aspect of the advertisement. At the same time, some outdoor media using new materials and technologies such as video, digital, and mobile have gradually become a trend. The impression given by indoor media is no longer a simple flat and single message transmission. Currently, the application of digital electronic technology has made outdoor media "dynamic", with dynamic large screens, digital video network playback systems, and CDs in buses. With the 3D imaging Document camera, many outdoor media have begun to diversify, which is exactly where the vitality of outdoor media lies.
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