The hot trend of LED display industry to promote channel sinking

　　Under the current industrial situation, to promote and accelerate the sinking of channels, can we solve the current common problems of LED display industry, such as "market decline, sluggish demand, and falling shipments"? This is a big question that haunts many practitioners.

　　It has always been a hot trend for LED display industry to promote channel sinking, which is related to many LED display enterprises and many channel dealers promoting the downward movement of retail outlets and intensive promotion activities. As a result, many third-party institutions and public opinion believe that the growth opportunities of LED display industry will come from the sinking of market channels.

　　At present, the LED display industry has accelerated and increased the strategic layout of channels from online to offline, from urban to rural areas, expanding new business channels and accelerating the further sinking of traditional dealer channels. At the same time, however, we should also note that the core reason for this round of "channel sinking" jointly promoted by LED screen enterprises and businesses is that the external economy and market environment have both ups and downs, and the ups and downs have increased dramatically. Finally, we face a series of challenges and pressures such as sluggish market shipments, decline in terminal retail sales and sluggish consumer demand. Many manufacturers have to find new consumer groups and expand more retail channels through channel sinking to create new consumption growth points.

　　In fact, we cannot take the "channel sinking" as the master key to break through the downturn in the current LED display market and rescue the sluggish growth. First of all, we must be soberly aware that channel sinking is not new to the industry. As early as a few years ago, a group of LED screen enterprises, including the powerful giant color, have launched the channel sinking plan and provided strategies such as "three kilometer service circle". At the same time, a group of LED screen dealers are also constantly promoting the downward movement of retail outlets, but not all LED screen enterprises have dug a "gold mine" in the "sinking market".

　　Secondly, the current LED display market is no longer a purely "channel hegemony" driven era, and the market increment has hit the "ceiling". Only through the coordinated development of products, technologies, channels, marketing, services and other aspects, can we find the best medicine and policy to solve the problem of market growth.

　　To solve the problem of market development, we need to jump out of the traditional logic and system and accelerate the construction of new business power and driving platform, which is the basis of business competition in the new era.

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