source:Industry Trends release time:2022-11-07 Hits: Popular:led screen wholesaler
As the oldest type of advertising, outdoor advertising has been circulating among people's food, clothing, housing and transportation mainly in the form of signboards since the initiation of human civilization. Even today, billboards such as yelling and hall signs are still used in life. From the 19th century to the 20th century, western culture began to gradually infiltrate the life of the Chinese people, and also led China's outdoor advertising to explore new advertising technologies, display materials and forms.
Since modern times, economic and technological development has progressed, people's life scenes have been constantly developed, and the display selection of outdoor advertising in China has gradually developed from the first dominance of street advertising to the present star shine. Moreover, with the continuous emergence of emerging technologies and the continuous exploration of outdoor advertising, the future imagination space of outdoor advertising will also be enlarged infinitely.
Outdoor LED advertising screen is an important part of the urban street landscape, which is equivalent to the city image card. With the development of informatization and intelligence, large digital signage will gradually replace other types such as light box advertising, neon lights, and focus on the vigorous development of subdivision products such as LED large screen and LCD wall.
With the gradual control of the epidemic in the second half of the year, the economy began to recover, and outdoor advertising also came back to life. According to RUNTO data, the market size of large-scale outdoor digital signage in 2020 was close to 15.3 billion yuan, a slight increase of 0.3% over the same period. Meanwhile, according to the Quarterly Report on Market Analysis of LCD Digital Signage in Chinese Mainland, the scale of outdoor small digital signage is less than 1 billion.
Outdoor large digital signage started late in China, especially the development of LED large screen was active with the 2008 Olympic Games, and then entered a booming period. Benefiting from the rise of the "night economy" and the new infrastructure policy, it is estimated that the annual growth rate of the outdoor large digital signage market will remain above 10% in the next five years, and the market size will reach more than 27 billion yuan in 2025.
According to the research of RUNTO, outdoor large digital signs are mainly used in the information release of commercial buildings, accounting for nearly 40%. The demand for outdoor digital signage by bus and subway takes the second place, accounting for more than 20%.
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