Can LED movie screens replace projection projectors

　　According to the statistics released by the State Film Administration, in 2019, there were 1,074 new cinemas in China. At present, the total number of cinemas in China has exceeded 14,000, and the total number of screens is 79,900, which is nearly 20,000 more than the market capacity of 60,000 screens in early 2018. As early as the beginning of 2018, the total number of screens on the Chinese mainland has become the first in the world with 60,000 screens. North America (the United States and Canada) is the second largest film market with 42,000 screens. After surpassing North America, the development of mainland Chinese film market is still at a high speed. This year, nearly 20,000 new screens were added, and the total number of nearly 80,000 screens is the highest in the world, which is also the highest in the history of Chinese film. Over the past seven years, the annual growth rate of 6,800 screens has averaged over $7 billion. If you calculate the millions invested in projection equipment per screen, that's a $7 billion market -- not a small number for dedicated display devices. In this regard, the LED display industry is also well aware.

　　Now Samsung has shown that LED displays can be used in cinema systems, which have long been dominated by laser projection. The huge market behind it will surely become the goal of China's LED display enterprises.

　　From the overall pattern, the global film projection projector, basically by Barco, KoV monopoly, in addition to SONY, NEC and other brands share, are far from its. This pattern is not "very favorable" for the purchase of cinema lines -- two leading competition, limited degree of choice, therefore, from this point of view, cinema line enterprises are hoping to have a "competitive product", LED movie screen brought them hope. Faced with the invasion of "outsiders", the main attitude of the LED display in the film projection market is focused on two points of view: on the one hand, the projection product camp is confident and does not think that the market has been fundamentally shaken; On the other hand, projection and LED screens will have an "uphill battle" once LED screens break through cost, effectiveness and reliability bottlenecks.

　　In fact, the current attitude of the cinema market towards LED movie screens is not from the perspective of "LED screen technology, focus on brightness, HDR, color and other publicity characteristics", but from the perspective of "competitive choice", under the premise of controllable cost and risk, try new technology products. Really decide whether movie field, therefore, can be developed on a large scale key or "system cost" : a quality in exquisiteness, continuity of excellent LED system, are often higher than the projector product prices, for the model of benchmarking screens that is not a problem, but for popularizing market, who occupy the cost advantage to occupy the market.

　　The emergence of LED movie screens has opened a new door, which is undoubtedly a huge emerging market. However, any new thing needs to grow up in a variety of doubts. In many cases, questioning is not a denial of something, but a wish for its further development. LED movie screen on this issue, full of "wait and see, try, effort" and other different camp action factors. And the final LED movie screen can go far, more depends on the effect, cost and stability of the "practical test". Samsung, LG and other domestic and foreign manufacturers aggressively enter the film market, which is a good beginning, but after the beginning there are a lot of market and technical work to be completed, LED film screen from the real threat projection projector, there is a difficult road to cross.

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