source:Industry Trends release time:2022-10-14 Hits: Popular:led screen wholesaler
Since last year, the COVID-19 epidemic has wreaked havoc on the world, bringing profound disasters to countries and also causing a huge impact on normal production and life order. All walks of life, including LED display, have suffered huge challenges. The current epidemic is still recurrent with the spread of the mutated virus, and the situation in China and the world is grim.
LED display application industry in the past year after the epidemic, the first half of this year ushered in a wave of production and sales boom good market, but due to the surge in raw materials and driving IC and other key components shortage impact, the industry differentiation is obvious. Most of the orders go to the leading enterprises and the top enterprises with sufficient supply. Small and medium-sized enterprises are not only facing the lack of orders, but also suffering from the double impact of raw material price increase and supply insecurity. Limited overseas market Complicated epidemic abroad, due to soaring shipping prices, difficult to find a container and the appreciation of RMB, although there has been a small increase, most of the export enterprises in the transition to the domestic market this year still choose to focus on the domestic market, especially in the channel end, which has intensified the industry competition pattern.
In order to further stabilize channel resources, the dominant channel enterprises continue to make efforts in channel sinking this year, and the channel layout of prefecture-level cities and third-tier and fourth-tier cities becomes the focus. With the maturity of new technologies and products such as small distance COB and all-in-one machines, related enterprises will establish more detailed and differentiated professional sales channels by self-establishment or joint means. LED display field has become a vertical enterprise cross-border "paradise", Lenovo, Skyworth and other more enterprises cross-border LED display industry, and bring more fierce competition in the channel field.
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