Where is the future of small pitch p0. x?

　　At the recently opened Shenzhen LED China 2020 exhibition, P0. X level small pitch LED products once again became the focus of the market. From 0.4 mm to 0.9 mm spacing, ultra micro spacing LED screens have formed a trend of "serialization" mass production. Facing the rapid progress of technology, the industry is also making great efforts to "how to use" new standard products.

　　P0. X small pitch LED products using mini led/micro led technology need a new "production technology": namely, four in one lamp bead technology, or huge transfer technology. Among them, massive transfer is the core evolution direction. Although the four in one lamp bead has the advantage of maturing faster in the initial stage, it is not suitable for the spacing index that is becoming smaller and smaller.

　　Industry insiders said that compared with the same period in 2019, the productivity of massive transfer technology, as a "fundamental choice" in the micro led era, has increased by 10 times—— This makes the placement cost of P0.5 products close to that of P1.0 products three years ago. However, in view of the fact that ultramicro space products necessarily need more high-end technologies, including COB: P0. X LED screen, which is almost a large collection of all "cutting-edge" technologies in the industry development in recent years, there is still a certain cost bottleneck in the development of ultramicro space market.

　　According to industry research data, P0.9 products may have a sales output value of 300 to 500 million yuan in 2020, accounting for about 3% of the P2.0 and below product markets, and realizing the implementation of products from technical concepts to application concepts. Considering the small market size of such products before, the growth rate data is meaningless: however, industry insiders still believe that P0. X products may double in the next three years.

　　In fact, the key factors hindering the popularity of P0. X products are not "pure price" in the industry, but more "demand": for example, the pixel density of P0.9 is twice that of P1.2, but the price is about 1.5 times higher. For the traditional indoor monitoring room, general advertising and conference screen, the product effect of P1.2 has been excellent - even some customers think that P1.2 is "technology surplus". At this time, P0. X products are difficult to move the market with their own technological progress.

　　For a long time, the price of P1.2 was similar to that of P0.9, but P1.2 was significantly more popular during that period because customers were not satisfied with the effect of the previous generation of P1.5. However, this advantage is no longer available. P1.2 has a high historical satisfaction, which has become one of the pressures hindering the rapid development of P0.9. " Some insiders said that some customers even put forward the view that "you can't always use the reason of technological progress to make us pay more, P1.2 is enough"!

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