Outdoor electronic screen advertising fee standard.rental led display wholesale

　　In the current environment where advertisers find it difficult to significantly increase their marketing budget, elevator advertising belongs to a type of outdoor advertising placement, which is sold according to the exposure of thousands of people to CPR. Advertising is based on the sales mode of CPD (selling by day) and CPW (selling by person time per week). With the help of Big data and artificial intelligence technology of technology companies, the intelligent ladder media (CPR mode) will become a real "traffic portal", making the launch cost of customers measurable and the effect measurable. This mode is widely used by Sifang Media, with 000 person times as the unit of calculation to calculate advertising expenses.

　　The latest advertising placement is a transformation from a "by person, by community, and by effect" approach. In the past, the traditional offline media placement method was based on "by day, by point, and by frequency", thus taking a crucial step towards the dream of "quality and efficiency integration" and upgrading to a more intelligent CPD-Plus product (optional point-to-point purchase). The sales model calculates the amount=CPR unit price * CPR number (reached per 1000 people).

　　So they began to pay more and more attention to the return on investment (ROI), which advertisers need to carefully calculate.

　　Provide a traffic entry with the same programmatic service as online traffic based on 1 per touch of advertising.

　　It will be able to achieve "effectiveness" on the basis of "product" (brand).

　　CPR (one thousand person exposure billing), making elevator screens "smart terminals", CPD/CPW-Plus (traditional daily or weekly billing). DMP (Precision Touch), while ensuring broadcast frequency, allows small and medium-sized enterprises to invest 1000 meters at a good time, and billing by day or week is a crowdsourcing model.

　　Technology has brought about changes, combining point traffic and community traffic in elevator scenarios to select locations based on the original CPD model.

　　But now the trend is gradually shifting towards this, truly achieving both traffic monetization and product conversion. CPR products are used in the advertising process, while DMP products accurately target elevator passengers based on online user profile databases.

　　And the advertising plan can be optimized at any time based on the advertising effect. It is difficult to evaluate the effectiveness and avoid risks. The transformation of the DMP (Thousand People, Thousand Faces, Precise Touch) sales model requires where to invest the limited budget.

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