Outdoor LED display creates a new highlight of the city

　　In recent years, outdoor LED displays have shown a rapid development trend. The unique communication value brought by outdoor LED displays has surpassed other traditional outdoor media. At present, it has become the name card of many cities in the new era, and serves as a carrier to show the city's commercial vitality and represent the city's modern spirit.

　　Relevant data shows that it is estimated that by 2021, the scale of outdoor LED display in China will reach 15.7 billion US dollars (about 100 billion yuan), which will grow at an annual rate of 15.9%. The outdoor LED display market has a broad prospect. At the same time, with the progress of technology, the outdoor LED large screen has achieved regional and even national online broadcasting, and can interact with social media and mobile terminal applications such as microblog, LBS geographic location, face recognition, etc. Outdoor LED large screen media is developing towards networking, digitalization and information platform, which will also bring greater market profits and innovation and development space to LED display enterprises.

　　According to comprehensive information, the field of outdoor LED display will usher in a new round of explosion. How can LED display manufacturers and distributors, as well as associated service providers, grasp the market application trend and development opportunities?

　　1、 In the era of personalized consumption, the diversification and creativity of outdoor LED display can help advertisers to easily achieve the goal of outdoor wide dissemination visually. At the same time, the innovative outdoor LED large screen can not only give people a sense of visual beauty, but also may become the "business card" of the city to help the construction of urban landscape.

　　2、 From the perspective of the entire outdoor LED display industry market, LED displays need to be further improved. Especially with the continuous expansion of the application scope of LED display and the increasingly mature technology, the simple display function has not been able to meet the growing diversity needs of customers. For example, how to achieve synchronous display of advertising content between multiple screens, information sharing, etc., LED screen enterprises need to constantly optimize technology to meet the users' all-round needs for outdoor LED display products.

　　With the deepening of people's recognition of LED display, LED display has gradually entered thousands of cities and become an indispensable part of the urban landscape. The number of outdoor LED displays in various regions is increasing, but the lack of unified control has led to the disorder of their overall appearance. Therefore, how to landscape the outdoor LED displays has become an urgent problem for local governments to solve. From the perspective of local tourism, urban landscape has a significant impact on the development of local tourism. Outdoor LED displays can show their artistic charm as an independent individual in a variety of forms and become one of the city's attractions. Therefore, in response to the needs of improving the quality of life of the people and the development of urban tourism, many governments have incorporated outdoor LED display into the urban beautification deployment plan, enabling urban landscaping, promoting the development of outdoor LED display technology, and making it a new focus for the development of the outdoor LED display industry.

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